You are here: Home / Archives for Realtor Marketing

Make your mark with Social Media Profiles for YOUR Brand

May 5, 2010 By Leave a Comment

[Would you prefer to LISTEN to this post? Click the player below]

[display_podcast]

Most people think that even if you have a local business, you do not need to market on the internet. That’s a big mistake. The internet has become the yellow pages at your fingertips. How many times have you ‘Googled’ a service that you were looking for locally? That’s right. And guess what, your prospective clients or customers are doing the same thing.

So the aim of this article is to help you establish social media profiles for the top social media websites. Here we go:

[Read more...]

Are you a go-to source for your existing or next real estate client?

March 30, 2010 By Leave a Comment

If not, you should be.

This can be accomplished in 1 easy step:

1. Create a resource section on your website

When you have a resource section on your website you attract potential clients, keep current ones, increase referrals and attract the search engines as well.

[Read more...]

Part 3: How to leverage your advertising – Send a ‘resource’ email

March 9, 2010 By Leave a Comment

Let your prospects know about your advertising by sending them a short ‘resource’ email.

For instance, if you have participated in a newspaper feature, send a quick email note advising them to get the newspaper as there will be an informative section that may help them. Let them know that you have also supported the feature by placing an Advertisement.

Here is a sample email that you can send out in the case where you have advertised in the Jamaica Real Estate Guide. The magazine can also be read online so the appropriate link has been placed in the email. [Note: this would also work if you placed classified ads which also appear online] It is safer not to assume that your prospect would have come across these ads anyway. Plus, as stated before, you also point them to helpful resources. So its a win/win for all.

[Read more...]

Part 2: How to leverage your advertising (in the Jamaica Real Estate Guide) – Recognition & Value

February 25, 2010 By Leave a Comment

RECOGNIZE your leads from your specific advertising vehicle (say, The Jamaica Real Estate Guide) and provide your leads with something of VALUE.

Confused? Don’t be.

[Read more...]

How to leverage your advertising in the Jamaica Real Estate Guide

February 25, 2010 By Leave a Comment

There are many ways to leverage your advertising in the Jamaica Real Estate Guide. I will be sending you a series of tips on this over the next several days. So watch your email.

#1 Staple your business cards on the front cover of the magazine and hand out generously. You can give it to current clients, your banker; leave a copy at your gym; leave a copy at the Doctor’s office; leave a copy at the restaurant where you may have had a lunch meeting. You get the picture.

[Read more...]

8 basic steps for Jamaican Realtors to Get Started on Twitter and Increase their Visibility

December 9, 2009 By Leave a Comment

What is Twitter? Here is the Wikipedia definition:

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. While the service itself costs nothing to use, accessing it through SMS may incur phone service provider fees.

As a marketer, my advice is to be visible and active in social media and use it to leverage your visibility, leverage your offline marketing efforts, to connect with your audience or target market wherever they are (and they are indeed on one social media platform or another). So get involved, get interactive and get more business.

[Read more...]

« Older Posts
Loading...
Click here to check out my new video business tip